An oval face is the reference point most makeup guides use when describing “universally flattering” techniques — because oval faces genuinely have more flexibility than any other shape. Balanced proportions, a forehead that’s slightly wider than the jaw, and a…
An oblong face is noticeably longer than it is wide, with similar width at the forehead, cheekbones, and jaw. The face reads as elegant and refined, but makeup that ignores the length — or actively emphasises it — can make…
A diamond face is the rarest face shape and among the most striking — narrow forehead, dramatically wide and high cheekbones, and a narrow chin. The cheekbones are the defining feature and the face’s greatest visual asset. Most makeup guides…
A heart-shaped face is widest at the forehead, tapers through the cheekbones, and comes to a narrow pointed chin. The most common makeup advice for heart faces is simply “soften the forehead” — but the full picture is more specific…
A square face has strong angular bone structure — a wide straight forehead, prominent jaw angles, and well-defined cheekbones at roughly equal width to the forehead and jaw. Most advice for square faces says “soften the jaw” and leaves it…
A round face has approximately equal width and height with soft curves throughout — no strong jaw angle, full cheeks, and a rounded hairline. Makeup advice for round faces almost always leads with contouring, but contour is only one of…
The difference between everyday makeup and event makeup is not just product intensity — it’s purpose, duration, and the visual environment the look needs to work in. Everyday makeup needs to look natural in office lighting, be comfortable for 8–10…
Natural, soft glam, classic glam, smoky, bold — these are the five core makeup styles that almost every look you see, save, or attempt falls into. They’re not rigid categories with strict rules, but they each have a distinct aesthetic…
Your hair colour is one of the most visible elements of your overall appearance — and it directly influences which makeup colours work best on your face. Not because there are rigid rules, but because hair colour creates a surrounding…
Knowing your skin type is the single most useful piece of information you can have for choosing makeup and skincare. It explains why a foundation that works brilliantly for someone else breaks down on your skin by noon. It explains…
Stick foundation should be the fastest, most forgiving format in your makeup bag. In practice, it is the one that causes the most streaks, patchiness, and build-up — not because it is a difficult formula, but because the application rules…
A brush will give you better coverage than your fingers and more control than a sponge, but only if you load it correctly and move it the right direction across your face. I have watched clients drag streaks across their…