Makeup

Foundation with SPF is useful. It is not sunscreen.

Cream foundation is the format that professional makeup artists have relied on for decades, and with good reason.

Powder foundation gets written off as old-fashioned in a skincare-infused, dewy-finish era — but the right powder…

Light coverage or full coverage is one of the most common foundation questions — and also one of the most personal.

Full-coverage foundation has a reputation problem.

Serum foundation is one of the more genuinely useful category innovations of the past few years — and also one of the…

Foundation that looks natural in person can look noticeably different in photographs.

A wedding is one of the few occasions where foundation genuinely needs to perform at every level simultaneously: hold…

Humidity is a specific enemy of foundation because it attacks from two directions simultaneously.

There is a meaningful difference between a foundation that holds through a normal day and one that genuinely resists…

The lit-from-within look is genuinely different from standard coverage.

Oily skin and foundation are genuinely difficult to reconcile.